Blog: On Purpose

How to Double Down on CSR Using Mindfulness

Corporate culture and community giving are becoming increasingly important to many companies. To create meaningful experiences for their employees and their brand – many companies are turning to workplace mindfulness programs and exploring their own social purpose. However, what many companies have not figured out yet is that these programs do not need to be mutually exclusive and in fact can be mutually beneficial

How to Engage with the Social Media Savvy Ethical Consumer

The ethical consumer is a burgeoning market that grew 9% in 2013. These consumers spend considerable time online researching the ethical and sustainability practices of a company and using social media to engage, promote, or criticize companies for their practices. There are three key ingredients to include in a response to the ethical consumer that will leave them buying your products and promoting your company.

Four Ways to be the Change you Want to See in the World

The nonprofit sector is unlike any other. We exist to change the world for the better. One question we tend to neglect asking among all of our financial and accountability pressures; how can the nonprofit sector support organizational cultures that will work with the intent to enact our espoused values?

Carissa MacLennanMarch 7, 2017social impact, social change, nonprofits, charities

The New Corporate Responsibility: 5 Ways to Get it Right

Corporate Social Responsibility. That term seems pretty self-explanatory – a company that acts responsibly. But what does that actually mean? For many, corporate responsibility is becoming a practice that integrates social, environmental and governance responsibility across all functions of the business. Here's how your company can get ahead of the new CSR trends.

Conscious Startups Will Shape The Future Of Social Good

So you’ve got a brilliant business idea? You’ve poured your heart and soul into making it happen: you’ve secured capital, built a dynamic leadership team, and it’s almost go time. But wait. It’s possible there are some ingredients missing. Ingredients that could increase brand awareness, attract top talent, increase profits, and help make the world a better place.

How to Think Differently about Rating Charities

Charities have long been ranked by their efficiency, fundraising costs, governance and transparency, and cash reserves. While these are all important metrics for evaluating charities - we need to expand our criteria for what makes a successful organization.